Jeffrey Powers of Vero Beach FL speaks writes about keys to business success obtained by management providing clear direction of its intent
- Positioning: Be the best and offer the absolute best product quality solutions for your company’s product need. Even though your company may be new or relatively young, the proposition is evolving toward a leadership positioning goal. Act like a leader and never a follower. Create the solution and deliver it.
- Purpose: be in business to profit from delivering quality solutions for your company. Being part of something else or copying someone else is not a sustainable purpose.
- Mission: make the mission is so users have no alternative and be the company that can deliver the best value proposition for your product with one complete system wins.
- Specification: offering a complete solution from specifications for our products to code listing (approvals) and delivering it faster than anyone but sell exclusively through distribution. Your company could be in a unique position to change the game for our ultimate customer the professional buyer of your products.
- Culture: long term profit is derived from a “people-first” concept putting customer’s happiness before one’s own short term profit. Service and immediate problem solving need to be core. Personal services, attention to detail and follow must be part of your culture.
- Personality: Your company’s personality should be about being one with the customer and the application. Resist profound academic answers and seek the simple truth in all our dealings. We are extremely friendly and universally kind. Never be selfish but always able to relate at the common denominator and make a sale even in adverse or new environment even if it means losing money on the first sale to make a friend but be sure that is not repeated. A person who doesn’t feel “touched” or “moved positively” has not met your company yet.
- Attitude: always positive, never negative, and extremely professional. If you fail to deliver or don’t do what you say, make good on it regardless of the cost.
- View: you have your own, be unique and never offer a shared view with that of another who you are trying to compete with. Certainly never copied or mimicked. Always be respectful but clearly different than your competitor as you must look out with eyes focused on where you want to be long term.
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